Challenge
PBS Travel, a company specializing in the sale of airline tickets and tours in Portugal and Southern Europe, approached us for a comprehensive rebranding effort. The project involved redesigning their logo and corporate identity, as well as developing various marketing materials for trade shows and exhibitions.
Creative Approach
After thorough analysis and consultation with the client, we rebranded PBS Travel to better align with their market presence and goals. This included not only a fresh logo and corporate style but also a new portal for online tour bookings, complete with training sessions for their staff.
Technical Execution
We designed and produced a wide range of printed materials for PBS Travel’s participation in multiple fairs and exhibitions. Additionally, we developed an intuitive online booking platform that simplifies the tour ordering process. As part of their marketing strategy, we managed the advertising campaign for PBS Travel, including print materials and native ads, during their sponsorship of major concerts in Portugal featuring bands like “Okean Elzy” and “Boombox.”
Outcome
The rebranding and marketing efforts significantly enhanced PBS Travel’s visibility and appeal in their target markets. The new online portal streamlined their operations, and their sponsorship activities, supported by our advertising campaigns, successfully boosted brand awareness across Portugal.
